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    Business Finance for Startups — Gable Asset Finance UK

    Startup Loans, Asset Finance & Funding Solutions

    Gable Asset Finance helps new businesses and early-stage ventures across the UK secure the funding they need to launch, grow and thrive. Starting a business is an exciting step, but it also comes with significant financial challenges — from buying stock and equipment to investing in premises, marketing and technology. Our specialist team understands the unique pressures facing startups and can provide tailored finance packages that make crucial investments affordable from day one.


    Why finance is critical for startups

    Launching a business requires capital — often more than new owners anticipate. Cashflow is unpredictable in the early months, customer bases are still developing, and suppliers may require upfront payments. Without access to finance, even strong business ideas can struggle to get off the ground. Finance provides:

    • Stability: Spread the cost of stock, equipment and essential assets.
    • Confidence: Secure funding to move forward with a professional launch rather than delaying for lack of funds.
    • Flexibility: Choose finance structures that match your business model and growth trajectory.
    • Opportunity: Take on larger projects or customers earlier by having the capacity to deliver.

    How Gable Asset Finance supports startups

    Our team specialises in raising finance for new businesses, even if you have limited trading history. We work with a panel of specialist lenders and alternative finance providers who understand that startups operate differently to established firms. We tailor funding to your circumstances, often combining different products into one package to meet multiple needs.

    Examples of how we support startups include:

    • Arranging startup loans for working capital and initial investment.
    • Structuring asset finance for equipment, vehicles or technology.
    • Financing fit-out and building works for shops, workshops, offices and industrial units.
    • Providing vendor and supplier finance to manage upfront supplier costs.
    • Creating tailored bundled packages that include stock, marketing and essential services.

    Types of startup finance available

    Startups benefit from a wide range of finance products. At Gable Asset Finance we structure finance that fits your growth plan:

    Startup Loans

    These provide working capital to cover initial expenses, supplier deposits or marketing campaigns. Startup loans are often unsecured, which means you don’t need to pledge business assets as collateral, though lenders may ask for personal guarantees.

    Asset Finance

    Asset finance enables you to spread the cost of equipment, vehicles or technology. Instead of paying upfront, you pay affordable monthly instalments. Asset finance is available even for businesses with limited history, provided the asset has strong resale value.

    Hire Purchase (HP)

    Hire Purchase allows you to acquire an asset and pay for it over time. At the end of the agreement, ownership passes to you. This is a popular option for vehicles, machinery and equipment with a long lifespan.

    Finance Lease

    With a finance lease, you rent the asset over a set term with fixed monthly payments. At the end, you may choose to buy it, extend the lease, or return it. This offers flexibility for startups who may wish to upgrade equipment quickly.

    Operating Lease

    An operating lease is effectively a rental agreement — useful if you only need assets short-term or want to regularly upgrade. Monthly costs are typically lower than hire purchase.

    Unsecured Business Loans

    For marketing, recruitment, stock and other expenses that don’t involve physical assets, unsecured loans can provide lump sums repayable in fixed instalments. These are based on business plan strength and personal credit.

    Refinance & Sale-and-Leaseback

    If you’ve already bought equipment, you can refinance it to release cash back into the business. This improves cashflow without selling the asset.


    Finance options tailored to your needs

    Every startup is unique, which is why we build packages around your priorities. Common areas of finance for startups include:

    Stock & Inventory Finance

    Stock is often one of the largest upfront costs for new businesses. Whether you’re a retailer, distributor or manufacturer, we can arrange finance to cover initial inventory so you can trade immediately and replenish stock as orders grow.

    Building Works & Fit-Out

    Opening a new location often requires building work, shopfitting or refurbishments. Finance can cover:

    • Structural alterations
    • Electrical, plumbing and HVAC installations
    • Shopfitting, signage and branding
    • Workshops, warehouses or office layouts

    Furniture & Fit-Out Finance

    Startups need professional premises from day one. We finance furniture, desks, counters, shelving, POS systems and other essentials to create a functional, welcoming environment for staff and customers.

    Technology Finance

    Technology is critical for modern startups. We arrange finance for:

    • Laptops, PCs and servers
    • Specialist industry software
    • Point-of-sale systems
    • Cloud and IT infrastructure
    • Telecoms and networking equipment

    Marketing Finance

    Without marketing, even the best product struggles to find an audience. We arrange loans and finance packages to cover:

    • Website design and development
    • Branding and creative work
    • Advertising campaigns
    • Social media management
    • Exhibition stands and promotional materials

    Equipment Finance

    From catering equipment for restaurants to CNC machines for workshops, equipment finance ensures you can start operating with the right tools without draining your cash reserves. Hire Purchase and Leasing are the most common products here.

    Vehicle Finance

    Many startups rely on vehicles — whether vans, cars or HGVs. We arrange fleet finance or single-vehicle finance through HP, leasing or contract hire. This ensures reliable transport without tying up capital.


    Challenges startups face in securing finance

    New businesses often face barriers when applying for finance:

    • Lack of trading history
    • No business credit rating
    • Limited security to offer lenders
    • Unproven business model or forecast risk

    At Gable Asset Finance, we work with lenders who understand these challenges and focus instead on your business plan, management team and growth potential.


    How we work with you

    Our process is straightforward and designed to reduce stress for new business owners:

    1. Initial Consultation: We discuss your plans, timeline and funding needs.
    2. Proposal: We prepare a tailored finance proposal including multiple options.
    3. Application: We handle paperwork and liaise with lenders.
    4. Approval: Once approved, funds are released or suppliers paid directly.
    5. Aftercare: We remain available to help with future funding needs as your business grows.

    Case studies — how startups use finance

    Case Study 1 — Retail Startup

    Background: A couple launching a homeware store needed £80,000 to cover stock, shopfitting and marketing. They had strong retail experience but no trading history under the new company.

    Solution: We arranged a mix of stock finance, equipment leasing for the POS system and an unsecured startup loan for marketing.

    Result: The store opened on time, quickly attracted customers and reached profitability within its first year.

    Case Study 2 — Catering Startup

    Background: A chef wanted to open a small restaurant but needed commercial kitchen equipment and furniture.

    Solution: We structured a Hire Purchase agreement for the kitchen equipment and a finance lease for the furniture and fittings.

    Result: The restaurant launched successfully and is now expanding to a second site.

    Case Study 3 — Tech Startup

    Background: A new software company required servers, laptops and a strong marketing push to attract early adopters.

    Solution: We arranged technology finance and an unsecured loan for marketing campaigns.

    Result: The company secured its first contracts within six months and raised additional growth funding.


    Benefits of choosing Gable Asset Finance

    • Specialist startup knowledge: We understand the unique challenges of new businesses.
    • Wide lender network: Access to banks, alternative lenders and specialist funds.
    • Tailored packages: We combine products to meet your full range of needs.
    • Fast, clear process: We reduce admin so you can focus on running your business.
    • Ongoing support: As your business grows, we help arrange additional funding.

    FAQ — Startup Finance

    Can I get finance with no trading history?

    Yes. Many lenders we work with provide finance for startups. They assess your business plan, personal experience and projected cashflow rather than past trading figures.

    Do I need a business plan?

    A strong business plan significantly improves your chances of securing finance. We can advise on the key information lenders want to see.

    Can finance include VAT?

    Yes — VAT can often be included in the finance package, or structured separately through VAT loans.

    Do lenders require personal guarantees?

    Some startup facilities do require personal guarantees, particularly for unsecured loans. However, asset finance may reduce or remove the need for guarantees, as the asset provides security.

    How quickly can finance be arranged?

    Smaller loans and simple asset finance agreements can be approved in days. Larger, more complex packages may take longer, but our team always works to meet your deadlines.


    How to get started

    1. Contact us: Call or email Gable Asset Finance for a no-obligation discussion.
    2. Provide details: Share your business plan, supplier quotes or equipment requirements.
    3. Receive proposal: We’ll provide tailored finance options and repayment illustrations.
    4. Agree terms: Once agreed, we handle the paperwork and liaise with lenders.
    5. Launch: With finance in place, you can focus on growing your business.

    Contact Gable Asset Finance

    If you’re launching a new business or have recently started trading, Gable Asset Finance can help you secure the finance you need for stock, equipment, vehicles, marketing and more. Speak to our startup finance specialists today to discuss your options.

    Call us or apply online to begin the process. We’ll guide you through every step and help make your business plans a reality.


    Gable Asset Finance — supporting UK startups with affordable loans, asset finance and funding solutions to build strong, sustainable businesses from the ground up.

    Asset Finance for Startups

    You can completely rely on out team to get you the perfect commercial leasing and asset finance solution for starting up your new business.

    Whether you need finance for equipments or asset to be bought fresh or used, we can assist you with most suitable finance options.

    Raising finances is often taken as the greatest obstacle to get started with a business; we get it all easy for you.

    For financing new and recently started businesses, we need following:

    • Complete supporting write-up for each individual concerned with the business
    • Information about personal net worth of all owners or directors of the new start up business
    • Personal bank statements of last three years
    • All relevant experience about owning an already existing business or previously successful business

    The chances of acceptance of finance increase with relevance and expedience of information that you provide.

    Finance Options For New Startup Franchises 

    We equally consider supported franchise and main brand for new and existing ones. New franchises will have the consideration over relevant experience of the involved individuals and existing franchise will have consideration over their success rate and ongoing franchisor’s support. Typical examples of franchise are Subway, Spar, Costcutter and Bagain Booze.

    Once you are ready with your detailed business plan, you will be in a clear position to have an idea about how much money you would need to setup the business. You must now consider how to arrange this required money.

    There basically are 3 main methods:

    • Investing your own money that is available as in forms of savings or redundancy payment. It is called as self-financing.
    • Borrowing required money from some money lending organisations or banks. It is called as debt-financing.
    • Giving out other company specialist or people an equity or share in your business. It is called as equity financing.
    • Digging in deep your pocket

    Making use of your own finances would mean sacrificing on many fronts like cutting down over domestic costs that could be severe in starting phases of your business. The only possible benefit in this case is that you will not need to pay interest over loans and total profit that you earn is completely yours.

    As an experienced and independent broker, we include more than 100 lenders in our group across UK and International sphere. We can get you the desired funds to suitably finance your start up or new business.